If you’re a business owner looking to take advantage of the holidays, setting up an Instagram or Facebook shop is a must, and here we have simplified the to do so with ten short and inspiring tips. Read on.
1) First of all, start planning your holiday strategies if you haven’t already. For example, IG and FB shops allow businesses to set up coupons and discount codes during checkout, and timely offers to display their deals.
2) Update your Meta Shop banners. In order for retailers to lure customers into their shops, they need to make sure their signage is up-to-date and eye-catching.
3) Make your organic media shoppable. FB and IG shops allow you to tag a product every time you post a picture, reel, story, or video. This is especially relevant because it drives users from an organic publication to your shop where they can check all the information about the item they’re interested in. Plus, tagging can give you clean insights to how they’re interacting with products and creatives.
4) Set your products up for success. Each product description should contain anything and everything a user needs in order to buy. This includes: Engaging and informative product descriptions; high-quality images; Include price, availability, and sizes.
5) Update your catalog. Yes, very important as an outdated catalog will make it difficult for them to find what they’re looking for, and they may decide to do their shopping elsewhere.
6) Enable checkout on Facebook and Instagram shops. Redirecting users to your own website or another platform in order to complete a sale is inconvenient and can lead to lost sales.
7) Offer the same data. An Instagram or Facebook shop is an extension of your store, but in a more consumable form that doesn’t require users to go from a place to another in order to buy something. This means that both should offer the same data: from prices and deals, to contact information and banners. Offer parity is a must if you want to build trust with potential customers.
8) Enable product reviews. By reading reviews, users can get an idea of what other shoppers thought of a particular item before they make a purchase and it can help them make informed decisions. You should know that.
9) Don’t forget about rich content. User-generated content has the added benefit of being more authentic and relatable than traditional marketing materials. It’s this human element that can be critical in helping persuade undecided shoppers to make a purchase. During the holidays this type of content can be a valuable tool for helping brands connect with consumers and build trust, so it’s important to include it in your strategy.
10) Prepare your customer support service. Answering questions as soon as possible (24h maximum) increases the possibility of customers making a purchase by 50%, and that’s why it’s important to invest in effective customer service to help users get a clear understanding of your business and build trust.
Good Business. Happy Holidays!