The more you develop personal, one-on-one connections online, the more successful your digital marketing efforts will be. This is definitely a fact and that means developing the kinds of things that your prospects enjoy consuming the most.
The following 5 types of content bellow are just what your clients are looking for, and will improve your relationships with members of your target market.
1 – Video
If a picture tells a thousand words, a video tells a million You should known already right? One simple way to improve the odds that you truly “connect” with your clients is to publish video to your blog or website, publish content in video platforms as You Tube, and very important, optimize it correctly (titles, descriptions, etc). The Big G (Google) understood that the future of content online was going to be video.
2 – Podcasts
Podcasts have exploded in popularity. Fortunately for you, most of your competitors don’t have a podcast. This means competition for your target audience is a lot softer when compared to blogging. As opposed to written text, podcasts, like videos, effectively deliver your personality through your voice. You can integrate your podcast with your blog or website, enjoying free traffic as a result.
3 – Webinars
Webinars are incredibly effective marketing tools. Users can see and hear what you have to say in real time. When you host a live webinar, you engage your prospect’s sense of timeliness. Webinars also allow for back-and-forth communication, which connects with your followers in a very special way.
4 – Answering Comments
A simple way to produce content that connects with your audience is to scroll down past the end of your blog posts. Did someone comment on your content? Response to them, being sure to provide a lot of useful information, and not just fluff. This not only connects with that one individual, but other people reading your comments will respect that you took the time to answer an individual’s question or concern. Participation in niche Forums or platforms such as Quora is a plus.
5 – Email
You probably know by now that “the money is in the list”. Actually, the money is in strong relationships that you make with the people on your list. Unfortunately, the majority of small business entrepreneurs build an email list, then rarely reach out to their followers. You have to keep in constant contact with those people that have taken the time to join your list, or you will never “connect” and form a real relationship that helps you meet your business goals. Send out e-newsletter with relevant content at once a week is a good starter.
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