These “Three C’s” helps you to get more visibility and your online visibility directly relates to your business because it allows clients and potential clients to get a sense of who you are and what benefits you could potentially provide for them. Let’s talk a bit about each one.
Confidence
The dictionary says that confidence is a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities. You started your business because you know you are capable and qualified to do what you are doing.
Confidence is healthy in all aspects of your life, including your online visibility. It’s all too easy for many of us to fall into insecurities, such as worrying about people not liking you, the internet trolls attacking you, or how people will perceive you. Overcome those insecurities and move forward with the confidence that your perfect clients are out there waiting to find you.
Have the confidence to allow your audience to see you. Let them in your world a little bit by showcasing who you are. Don’t be afraid to share your photos and let your personality shine through. The right people will find their way to you, and the ones who aren’t right for you will move along.
Congruence
To be congruent is to be in agreement or in harmony. Your images, colors, and messages should be in harmony everywhere they appear online. That’s not to say they need to be the exact same, but similar enough that your audience will easily recognize your images, graphics, and most importantly your message.
Keeping your photos, style, and message congruent will help you build your brand and expand upon your message, while immediately being recognizable to your audience. When you use a different picture or color scheme for everything, it might not stand out to those who would benefit from what you’re offering.
Think about a commercial you’ve heard a thousand times that you can recall the jingle and message. The congruence and consistency of the message embed themselves in your brain so that if you’re ever in need of those services that’s who you think of first. Become that same recognizable source online.
Collaborate
Collaborate with other people who serve the same target market as you or offer complementary services. When you work with others, you demonstrate that you are open to new ideas. You’ll also expand upon the potential clients you may attract. You don’t even have to offer the same things as the person or entity you’re collaborating with.
You’ll gain each others’ expertise, see how you both do things, and offer each other exposure to your current following. You may find that your strengths balance out or see areas where you can implement new ideas and strategies to offer a more complete product or service. In addition, your clients will be exposed to other services that will help them build their businesses.
We finish this post to add that with confidence you can build a congruent image and brand, and collaborating with others can open extra doors for you, in business and also, personally.