You got into your niche to make other people’s lives better, right? Well, of course and to line your own wallet with some money – no shame in that as long as you have the first part right. So lets figure out how you can meet the six basic human needs of your target audience. By the way, have you ever heard of the six basic human needs? It is Certainty, Variety, Significance, Connection, Growth, and Contribution.

There are certain needs we have as humans, and it’s much harder to accomplish the meeting of those needs when you’re an online web presence instead of an in-person acquaintance. It’s not about thinking, “Oh if I meet their needs, they’ll buy from me.” Remember, you want to come to the table with giving in mind to see the most success.

What happens when you meet other people’s needs is that you get a good reaction from them – especially when they’re not expecting it. And no one’s expecting it. Why? Because most people are in WIIFM (what’s in it for me?) mode – most people are takers and we remember the givers with fondness because they’re so rare.

We never know what someone else is going through. And yes, we had days where we may have seemed preoccupied, rude or aloof but it was only because we were so panicked and stressed over our volatile situation – until we escaped it.

Sometimes, yes, you meet their needs through a change in your attitude because when we’re givers, even when others are struggling, good word of mouth is spread like a wildfire throughout the web. In the art of doing good business, we entrepreneurs, needed to be smart enough to use the basic of the customer care psychology, and most importantly, understand the human needs to rethink marketing in our business.

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