When a person goes into business it can be frightening to learn that they should target a particular segment of their potential audience. It can feel like you’re going to miss out on a larger audience, and maybe even pigeonhole yourself. But, the fact is, nothing could be further from the truth. There are many reasons to FOCUS on your ideal client and one of the main reasons is that you will be able to create marketing that works better than generic marketing. Attract the best customers for you is all about this ebook.

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