One of the fairly newer business models that has solidified in recent years as a specific career option is that of a social media influencer. There have always been individuals, primarily celebrities, who have attracted the attention of brands and been given free products in exchange for a mention of them in public.
But now, anyone who can build a social following has the potential to become an influencer and build a formidable business out of their efforts. This can be done on almost any social media platform – including sites and apps like Instagram, Tik Tok, YouTube and more.
With social media influencing, it’s a little harder to nail down the exact monetary compensation you might enjoy with this career. It will vary based on the niche, the number of followers you have, and the products that you are discussing.
However, what starts on a small scale may grow into a product empire of your own, if past success of other social media influencers is anything like your own path. Once you understand what makes a brand want to invest in your social media marketing, you will be able to expand those efforts and duplicate them so that you maximize your earnings.
From time to time, you will be approached with the offer to collaborate with another social media influencer. Sometimes, there are automated bot accounts that comment on your posts, but other times they will be genuine collaboration offers that may work out well for you.
You have to be careful about who you partner up with, because if they become known for anything unsavory, that may taint your reputation in the social stratosphere. Make sure you do adequate research beforehand about the other person prior to sealing any kind of deal with them.
There are some scams involving collaborations or social media ambassador positions, where they will ask you to purchase the product up front, and they will reimburse you at a later date (or so they say).
You never want to pay for a product that someone else is asking you to promote. If they want you to mention it, it needs to be gifted to you so that you can make an informed decision about it before you discuss it with your followers.
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