Sora Turbo was launched on December 9 2024
OpenAI released Sora Turbo on December 9, 2024, its text-to-video new generation tool, after facing some controversy over the development of the program. The tool is designed to allow people to create high-quality videos for up to 20 seconds and allows people to create, blend, or remix text into new content.
“We’re introducing our video generation technology now to give society time to explore its possibilities and co-develop norms and safeguards that ensure it’s used responsibly as the field advances,” OpenAI said in an announcement. “We hope this early version of Sora will enable people everywhere to explore new forms of creativity, tell their stories and push the boundaries of what’s possible with video storytelling.”
But the Open AI tool, however, had been embroiled in controversy in November and just before the product launch after creatives who had helped research and develop the app for free opposed the app in a letter to OpenAI, which also included a leaked code for Sora. “Artists are not your unpaid R&D,” they said. “We are not your free bug-testers, PR puppets, training data, validation tokens. We are being lured into art-washing to tell the world that Sora is a useful tool for artists.”
Promotional image from OpenAI when it announced Sora at the beginning of 2024
Others have stated that the tool could make it easier to create fake content meant to damage others, as well as issues surrounding how it could be affected by copyright law. Many of the same concerns over the growth of AI have been echoed by critics. OpenAI has stated that they will be blocking content that is illegal or highly controversial, such as child sexual abuse materials and sexual deepfakes.
It’s good to remember that Sora sent shock waves through the entertainment industry when the company unveiled it earlier this year of 2024. At that time, the new technology promised to revolutionize filmmaking by automatically creating short movies based on written commands, and providing up-to-60-second videos. Workers feared that it was a prelude to a future in which AI displaced jobs throughout Hollywood.
Is Sora AI open to the public?
Until the official release on december 9, 2024, Sora was available only to people participating in research, testing and previews for artists. Sora was launched on December 9, 2024, and will be available to users who already subscribe and pay for OpenAI’s tools. People in the U.S and “most countries internationally” will have access to the tool, but it will not be available in the UK or Europe.